The Full Story

3/18/2013

2013 GREENSHEET SHORT-FORM AWARDS

Jordan Whitney is pleased to announce its 2013 Greensheet Awards for Short-Form Excellence. Eligible productions include all the new short-form DRTV presentations reviewed in our reports during the calendar year 2012 – more than 500 short-form spots. Judging criteria includes assessment of overall quality of the production, effectiveness of the production to achieve its goals, and the success of the product in the DRTV marketplace. All winners have been ranked at least once on the Jordan Whitney charts. Further details on each winning production appear in the March 2013 Monthly Greensheet Report. [Also see GREENSHEET INFOMERCIAL AWARDS in AWARDS WINNERS section below.]

TRADITIONAL SHORT-FORM SPOT AWARDS
Best Short-Form Production of the Year — Olde Brooklyn Lantern - Telebrands
Best Short-Form Automotive Product — Wipe New - Avento
Best Short-Form Beauty Product — Pink Armor Nail Gel - Ontel
Best Short-Form Beauty Accessory — Shimmer Art - IdeaVillage
Best Short-Form Collectibles Product — $50 Gold Buffalo Coin - National Collector''s Mint
Best Short-Form Electronics Product — Solar Charger - Emson
Best Short-Form Fitness Product — Tummy Tuck Belt - Savvier
Best Short-Form Housewares Product — FlexAble Hose - Tristar Products
Best Short-Form Personal Care Product — Wax Vac - Lenfest Media/Hampton Direct
Best Short-Form Pet Product — Bake-A-Bone - Emson
Best Short-Form Self-Help Product — Who Knew? - Telebrands/Sullivan
Best Short-Form Toy Product — Dream Lite - Ontel
Most Innovative Short-Form Product — Bright Light Pillow - Zoom TV/IdeaVillage
Best Branded Short-Form Presentation — Kobalt Double Drive Rachet - Lowes/Atomic Direct
Best Short-Form Demonstration — Proform Hybrid Trainer - Icon Health & Fitness
Best Before/After Use in a Short-Form Presentation — Tag Away - Plymouth Direct
Best Short-Form Offer — Schticky - Square One Entertainment
Best Short-Form Direction — No! No! - Radiancy
Best Short-Form Writing — Forever Comfy - APG/Blue Moon

MARKET SPECIFIC SHORT-FORM SPOT AWARDS
Best Market Specific Educational Short-Form — Secrets of Mental Math - Great Courses
Best Market Specific Electronic Short-Form — New Magic Jack Plus – Mel Arthur Productions
Best Market Specific Housewares Short-Form — Foodsaver - Jarden
Best Market Specific Self-Help/Security Short-Form — ADT - ADT
Best Market Specific Weight-Loss Short-Form — eDiets - eDiets