The Full Story

3/18/2013

2013 GREENSHEET INFOMERCIAL AWARDS

These are Jordan Whitney''s 2013 Greensheet Awards for Infomercial Excellence. Eligible productions include all the new infomercials reviewed in our reports during the calendar year 2012 – over 400 infomercials. This includes new editions of previously aired infomercials, as well as productions featuring wholly new products. Judging criteria includes assessment of overall quality of the production, effectiveness of the production to achieve its goals, and the success of the product in the DRTV marketplace. All winners have been ranked at least once on the Jordan Whitney charts. Further details on each winning production appear in the March 2013 Monthly Greensheet Report.

INFOMERCIAL AWARDS

Infomercial of the Year — WEN HAIR CARE – Guthy-Renker
Best Automotive Infomercial — CAR MD – Mel Arthur Productions
Best Personal Care Infomercial — NOPALEA - TriVita
Best Beauty Infomercial — SUPERSMILE – Guthy-Renker
Best Business Opportunity Infomercial – SOCIAL MEDIA PROFITS FROM HOME – Success TV
Best Weight-Loss Infomercial — FOOD LOVER''S FAT LOSS - Provida Life Sciences
Best Entertainment Infomercial — SHIRLEY TEMPLE LITTLE DARLING COLLECTION –
20th Century Fox
Best Health/Fitness Infomercial — INSANITY, THE ASYLUM – Beachbody
Best Housewares Infomercial — NUWAVE PRECISION INDUCTION COOKTOP – Hearthware Inc.
Best Hardware Infomercial — GARDEN MAINTENANCE KIT – Teho Tools/Atomic Direct
Best Self-Help Infomercial — DR. BADER''S PEST CURES – Telebrands
Best Corporate Image-Building Infomercial — CURVES COMPLETE – Global Media Marketing
Best Demonstration Infomercial — NUTRIBULLET – Nutribullet
Most Innovative Infomercial Product — WINDTUNNEL VACUUM – Hoover
Best Infomercial Demonstrator — NUWAVE PRECISION COOKTOP – BOB WARDEN –
Hearthware Inc.
Most Unique Setl — KEURIG VUE BREWER – Keurig
Best Infomercial Direction — RED CARPET MANICURE – Red Carpet/Script to Screen
Best Infomercial Writing — WORX GT 2.0 – Positec/Respond 2
Best Use of Infomercial Testimonials — SENSA – Sensa/Script to Screen
Best Infomercial Before/After Presentations —HAIR CLUB FOR MEN AND WOMEN – Hair Club
Best Infomercial Direct Offer — MILANA BRA BY GENIE – Tristar/Script to Screen